Arrowroot, Bentonite Clay, Slippery Elm Bark, And Rice Concentrate Replace Johnson's Baby Powder Talc and Asbestos in Today's Market

Talc-free designer baby powders seek to win a share of the billion-dollar market vacated by Johnson & Johnson's exit

Tuesday, April 13, 2021 - The billion-dollar per-year talcum powder market is up for grabs in 2021 and beyond as Johnson & Johnson has discontinued selling Johnson's Baby Powder in North America, in the wake of tens of thousands of talcum powder cancer lawsuits. The company's decision to stop selling its iconic brand and cash cow was likely due to declining sales because people no longer trust the company. Reuter's investigative reports have revealed that court documents prove that executives at the company knew for decades that asbestos, a known carcinogen, lurked in Johnson's Baby Powder and the company did nothing to warn consumers. The company continued to promote the allegedly carcinogenic product to mothers and women of color, to use on their babies several times per day after diaper changes and on themselves for feminine hygiene. More than 25,000 women have filed suit and billions of dollars in punitive damages have been awarded in recent years to women who have suffered and the loved ones of some who have died from ovarian cancer allegedly from using perineal talc. Johnson & Johnson has set aside 4 billion dollars to settle these and other legal claims without admitting guilt or taking responsibility for harming mothers and their children and other women.

The most recent company to capitalize from Johnson & Johnson's negligence and poor decision making is Infant Dry Baby Powder highlighting a talc-free label on bottles of their product. According to a press release on April 6, 2021, on EIN News, " InfantDry, the newest all-natural baby powder to hit the market, is here to dry the rash and the tears without doing any harm. 100% natural, talc-free and safe to use, InfantDry is rapidly becoming the tried and true solution for parents everywhere." Infant Dry Baby Powder boasts of the natural, safe, pure ingredients that make up their talc-free baby powder. Infant Dry is made from: "Arrowroot to treat common skin rashes, Bentonite Clay to calm inflamed and irritated skin, Slippery Elm Bark, an FDA-proven topical pain reliever, and Rice Concentrate to keep the baby powder smooth and gentle. Healing a baby's diaper rash and making him/her feel more comfortable is key to the success of the product. A comfortable baby is a quiet baby and a quiet baby makes parents happy. One user's testimonial wrote that the Infant Dry Baby Powder quieted her screaming baby that had developed diaper rash after her first diaper change. Using Arrowroot and Bentonite Clay, the product seeks to heal and soothe inflammation and pain caused by diaper rash. "Designed for the most sensitive little bodies, InfantDry absorbs moisture and gives the gift of healthy skin. Your baby's redness and irritation are nourished and on the road to speedy recovery while also being protected from future pain and inflammation."

Importantly, the company advises that parents do not apply the powder directly to an infant's skin, and instead shake it on the parent's hand and then gently apply it to the baby's irritated skin. Johnson's Baby Powder shaker applicator/bottle would produce a cloud of inhalable dust that some claim caused their mesothelioma.