An HBO Documentary Has Alerted A New Generation Of Women To The Dangers Of Asbestos In Talc
The movie documentary has been leveraged ten thousandfold by social media influencers shown throwing away their talc-based makeup
Monday, May 9, 2022 - When it comes to The movie documentary has been leveraged ten thousandfold by social media influencers shown throwing away their talc-based makeup health care products, perceptions can be more devastating than reality. Such is particularly true where branding is concerned, and there are few corporate brands as trusted in the mind of consumers as Johnson's Baby Powder. The iconic baby care brand, however, has come under pressure lately. Consumers are concerned with the fact that the product not only may contain asbestos, a known cancer causer, but also the perception that the company has always known they had a talc/asbestos problem and covered it up. That fear was recently brought home to a new generation by the HBO documentary titled "Not So Pretty." The documentary told the story of men and women with mesothelioma and ovarian cancer, two life-threatening diseases, who used talc-based health, baby, and makeup products and developed the disease. Cosmetics companies like Revlon, Colgate Palmolive, and others have been sued by consumers who allege using their makeup and beauty products caused cancer. Tic Toc, a juggernaut social media website used extensively by hundreds of millions of young adults is showing thousands of clips of girls, some of which are social media influencers, throwing their makeup products into the trash one by one. Download the Tic Toc app and search the hashtag #notsopretty to view the talc asbestos cancer awakening for yourself. In addition to the cosmetics industry problems, Johnson & Johnson is facing an outcry to undergo a racial justice audit to see whether or not they deliberately targeted selling talc they knew contained asbestos to Black women. The HBO doco failed to mention that about 40,000 Johnson's Baby Powder ovarian cancer and mesothelioma lawsuits are now bogged down in a New Jersey bankruptcy court.
Health care giantJohnson & Johnson fought pressure in the 1970s to update their baby powder warning label with the known fact that asbestos was just found to be carcinogenic. Internal J & J executive memos uncovered by Reuters told the story that they were concerned that they had an "asbestos problem" and that they should adopt a new marketing strategy. That ad plan entailed targeting southern African American women marketeers thought were a less well informed demographic. The message that was implied was that if a Black woman used Johnson's Baby Powder for feminine hygiene she would smell nicer, like a white woman, and thus elevate their social status (their words not mine). It's that type of reprehensible corporate conduct that incensed juries to award billions of dollars in punitive damage that have survived J & J appeals. In 2018 a Missouri jury awarded 22 women with talcum powder cancer the sum of 4.2 billion dollars, a sum the Missouri Court of Appeals reduced in half while reaffirming the verdict. J & J's appeal to the US Supreme Court was rejected and Judge William Kavanaugh recused himself since his father Edwards Kavanaugh served as head of the Cosmetica and Toiletries Association for more than a decade. The lobbyists repeatedly fought the Food and Drug Administration's efforts to implement a stricter definition of how much asbestos should be allowed in cosmetic-grade talc. The CTA also fought the FDA's attempts at implementing more sensitive talc/asbestos testing methods.